Tuesday, April 3, 2012

Online small business marketing site Manta nabs $44M in backing ...

MantaColumbus, Ohio-based?
Manta
, which says it is the largest online community dedicated entirely to small business, has received a $44 million minority equity investment from?
Norwest Venture Partners (NVP)
, a global investment firm.

Manta has built the leading online community that more than 89 million small business owners are leveraging to improve their online presence, gain increased visibility with customers and prospects and ultimately increase sales.

While we don?t report a lot of funding stories these days, we pick a couple a week we think will be of interest to TechJournal readers, particularly those focused on small business or digital commerce.

Manta enables small business owners to create, manage and share their online identities, promote their companies, products and services, build and engage with an extensive network and access shared knowledge and insights.

?Manta provides a one-of-a-kind online community for small businesses and the company?s remarkable growth speaks to the clear demand for its unique value proposition,? said Jon Kossow, general partner, NVP.

?Manta is the de facto platform for small businesses to connect with customers and each other, as evidenced by the company?s more than 25 million unique monthly visitors and over 3,000 business owners joining the community daily.?

?Our investment in Manta is in line with NVP?s strategy to invest in profitable, rapidly growing business leaders,? said David Su, vice president, NVP. ?The $40B+ addressable market in which Manta plays is immense, and the company continues to grow rapidly as small businesses look to expand their online presence.?

?Our investors share Manta?s commitment to helping small businesses grow, and NVP?s support will allow us to stay focused on delivering the most powerful online community for these businesses,? said Pamela Springer, CEO of Manta. ?Eighty percent of U.S. businesses have fewer than nine employees and we will continue executing our vision for meeting the unique needs of this important market.?

With this investment, NVP?s Jon Kossow and David Su have joined Manta?s board of directors. The board includes directors from existing shareholders, Athenian Venture Partners and Reservoir Venture Partners, who have supported Manta in its growth to date and will continue their support going forward.

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? 2012,
TechJournal
. All rights reserved.

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