Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

Facebook began allowing partners in its Exchange cookie-based real-time bidding retargeted ads to share results this morning, and data from AdRoll, Triggit, and TellApart show the ads earn businesses up to 16X what they spend. Facebook revealed the new ad format in June, and by August we were already hearing the ads were performing very well, but now the data shows Facebook Exchange (FBX) ads may be cheaper, get higher click through rates, and have higher post-click conversion rates than retargeted ads on other exchanges including Google's AdX. By increasing relevance and quality of the ads for users and earning advertisers more money, Facebook Exchange could grow to be a huge revenue generator for Facebook -- a company scrambling to prove it will continue earning more and more in the future.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/91ZmtFnamiw/

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