This is the Modem World: Please don't personalize me. I know who I am

Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology.

Here's the thing: I know who I am. I don't need Facebook or Google or Microsoft or Apple or anyone else to collect data and tell me what I'm interested in. I'm pretty sure I know what I like and don't like. I'm also pretty sure I know my friends, and if I am looking for a recommendation on something, I'll hit particular ones up based on what I know of who knows what. Know what I'm saying?

This week Facebook announced its new search technology that a lot of us knew was coming. The premise is, if I may minimize, that what my friends like is probably good for me. I can see how scientists may think that this is plausible, but in reality, this can't be further from reality.

Continue reading This is the Modem World: Please don't personalize me. I know who I am

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