EA loses SSX domain in legal battle.

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When you own a game you'd think someone as big as EA would snap up every possible domain name. It played into their favour last year when someone had picked up ModernWarfare3.com and had it constantly redirect to the EA Dice game, Battlefield 3.? However, this time they have not been so lucky. They have had to come to terms with the fact that a recent legal battle has left them without the domain name SSX.com.? Even after the games company claimed the current registrant was using it in "bad faith."

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An official statement about EA read "The EA allegations of bad faith are based upon the lack of due diligence conducted by retailers of domain names like Respondent" turned up on the National Arbitration Forum panel. "EA would seem to require that entities like Respondent conduct an international search for relatively obscure trademarks in order to determine whether a name is a registered mark. The Panel is not willing to go so far"?

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Despite the game being in development for some time and it being a sequel to a fairly well-known game series, Abstract Holdings International LTD purchased the domain SSX.com back in October of 2011. The site argued profusely that while it briefly used the domain to advertise video games, it was not in bad faith. It actually had been purchased as a part of $200,000 portfolio of titles.?

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EA's next SSX title comes out in February and most of it's information is on the official EA Games website, but for now AHI is on thin ice and was told that it could have been more "thorough" in checking for trademarked domains.?

Via [GamesIndustry.Biz]

Source: http://www.qj.net/ps3/news/ea-loses-ssx-domain-in-legal-battle.html

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