Fast Five: Universal; Thor: Paramount
"Fast Five," left, and "Thor"
Don't look now, but the summer box office is already underway overseas.
In Australia this weekend, Universal's franchise entry Fast Five is going head to head with Paramount and Marvel Studios' superhero tentpole Thor, providing the first glimpse of the public's reaction to Hollywood's summer lineup.
Fast Five?doesn't open in the U.S. until April 29; Thor, May 6.
The two event pics opened in Australia early to take advantage of what's essentially a six-day weekend, between Easter and two other holidays.
Fast Five?also debuts in the U.K., New Zealand and South Korea this weekend and should build up enough of an opening gross to stay on par, or eclipse, the two big films bowing in the U.S.: Lionsgate's Tyler Perry's Madea's Big Happy Family?and Fox 2000's adult drama Water for Elephants, starring Robert Pattinson, Reese Witherspoon and Christoph Waltz.
Thor?plays only in Australia this weekend before rolling out in most other international markets next weekend, which is the May Day holiday.
Historically, Hollywood studios insist on opening their films first in the U.S., so as to parlay publicity into awareness overseas, but that is rapidly changing. Like Fast Five?and Thor, 20th Century Fox's 3D toon Rio?launched at the foreign box office first.
So far in Australia, Fast Five?is the biggest winner, grossing $4.3 million in its first two days (Wednesday and Thursday) and beating Thoras the latter opened Thursday.
Fast Fivegrossed $2 million, while Thortook in $1.5 million.
In touting Fast Five's win over Thor, Universal pointed out that Thor has the advantage of higher-priced 3D tickets, as well starring Australian actor Chris Hemsworth.
But Fast Five's?strong performance -- marking Universal's best opening day in Australia -- didn't surprise box office observers. The film is tracking incredibly well, while the last film in the Fast & Furious?franchise grossed north of $200 million internationally. Also, Thor?is a new offering, without the backing of a franchise.
Paramount was pleased with the opening-day take for Thor, which was 35% higher than Paramount and Marvel's Iron Man.
This weekend in the U.S., Madea?is expected to gross in the mid-$20 million range, continuing Perry's winning run for both himself and Lionsgate.
Fox expects Water for Elephants, costing $40 million to produce, to gross around $15 million. The period romantic drama is based on Sara Gruen's best-selling novel.
Ultimately, both Madea?and Fast Five?could have a hard time keeping up with Fox's 3D holdover toon Rio?in their respective markets. Riohas a strong shot at staying No. 1 domestically and an even better chance overseas, where its footprint is far bigger than Fast Five's.
With a majority of kids out of school on Friday for spring break and Easter weekend, Friday and Saturday will be busy at the multiplex. Traffic will drop off Sunday, although Perry's films have historically done well on Easter afternoon.
Rio?should jump the $200 million mark worldwide on Friday and could end the weekend as the top-grossing film of the year at the global box office (Paramount's Rango?is the current crown bearer at roughly $235 million).
In more limited openings at the domestic box office, Disney opens documentary African Cats?in more than 1,000 theaters.
Sony Pictures Classics opens Morgan Spurlock's new documentary POM Wonderful Presents: The Greatest Movie Ever Sold in 18 theaters in a handful of top markets and Incendies?in three theaters.
Email: Pamela.McClintock@thr.com
Source: http://feedproxy.google.com/~r/thr/news/~3/S5eANBrNxUQ/box-office-preview-fast-five-181212
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.