Saturday, May 14, 2011

Small Businesses and the Online Advertising Revolution ...

Article by Jason Tissuix

As a small business, you?re probably already aware of the importance of your website as a great marketing tool. However, if you want to increase traffic and potentially generate more sales, you might have also thought about doing some advertising. The question is, do you go online or stick with the tried-and-trusted medium of print?<strong>Online Vs Print Advertising</strong>Although expensive, print has traditionally been one of the most effective mediums in which to advertise products or services. However, it looks like the internet is now taking over. The internet has many advantages over print advertising; it is cheaper, reaches a larger audience and can be more versatile. This makes it ideal for small businesses that want maximum exposure for a minimal cost.<strong>Google and Online Advertising </strong>Google are the undisputed leaders of online advertising, pioneering the ?Pay Per Click? method of advertising. This advertising method allows small business to explicitly target their ideal clients and ? as the advertiser only pays for the customers who have actually clicked on their online advert ? it is also an affordable way of advertising for smaller companies. However, online advertising certainly doesn?t end with Pay Per Click.<strong>Advertising on Social Networking Sites</strong>Arguably the most popular websites in the world today, social

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Source: http://tuningmoney.com/small-businesses-and-the-online-advertising-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=small-businesses-and-the-online-advertising-revolution

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